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VW Golf GTI Trip to the Strip ← Back to case studies

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VW Golf GTI Trip to the Strip

The Brief

To celebrate the launch of the iconic new Golf GTI, Volkswagen wanted to give away an equally iconic trip to tie in with their above the line activity which features the GTI zipping around Las Vegas and finishing on top of the infamous Treasure Island Casino & Hotel, all set to the music of the Rat Pack. Unmissable were asked to create a number of options featuring Las Vegas that worked in the iconic themes of the car.

The Approach

After a refining process, we created a trip which takes in all that Treasure Island has to offer and arranged for the winners to experience a tribute concert for the fabulous Rat Pack.

VW’s agency arranged the mechanic and will collect entries via Facebook to encourage Facebook likes and raise brand awareness.   Also included in the prize draw are 50 tickets to see a Paul Weller music show live at Abbey Road Studios.