Blackcurrant Lucozade – Win a VIP Festival Experience ← Back to case studies
- In →
Blackcurrant Lucozade ran a promotion in conjunction with WH Smith retailers this summer offering the chance to win a VIP Festival experience for four. The campaign gave the winner complete flexibility to choose any festival they wanted in 2012. Our winner won’t have to slum it in a muddy tent as they’ll be provided with luxury pop-up hotel accommodation complete with fresh bed linen, an en-suite bathroom & toiletries. The winning package also includes VIP festival tickets with hospitality passes, Hunter wellies & festival survival kits delivered prior to the event with everything they’ll need, from sunscreen to waterproofs plus door to door chauffeur driven transfers with a cool bag full of Lucozade to keep their energy levels going all weekend long.